Who we are
Voilàp Digital arose within a major industrial manufacturing group
The company was founded in 2011 with the aim of helping people preview products through engaging, multi-sensory, digital shopping experiences, which bring together both the physical and virtual spheres. Today, the physical and digital distribution channels in all sectors are undergoing radical changes, requiring shops and showrooms to be entirely overhauled from the ground up.
Voilàp Digital has laid its foundations in the in-depth analysis of the consumer 4.0 figure: a key figure, who is now fully aware of his importance and is becoming increasingly used to process large amounts of information in order to choose any product, configuring it spontaneously and intuitively in real-time.
We’ve overcome the traditional concept of digital sales by creating a true ecosystem in which screens, virtual configurators, big data, and artificial intelligence allow us to perceive products in a new manner, thus improving the decision-making process that leads to the purchase. We’ve become the reference point for retail 4.0, creating a range of innovative products and services designed to connect the digital habits of millions of people with the new potential offered at the points of sale. We create technologies that bring cities to life and transform them into smart cities, starting from what constitutes the heart of every urban centre: its retail shops.